Presented by: Kyle Sexton, director of member services for the Salem Area Chamber of Commerce
Seth Godin is leading industry leaders with his latest book LinchPin. Godin has written a dozen worldwide bestsellers that have been translated into more than 30 languages. His is among the most-read business bloggers on the web. Godin-isms include:
- The end of the TV-industrial complex means that marketers are no longer in control of consumer attention
- Consumers no longer tolerate lazy marketing such as spam, misleading advertising, and huge media buys for un-remarkable products
- Only remarkable “Purple Cow” products and services get sneezed, a term coined by Godin referring to how ideas get spread in Unleashing the Ideavirus.
Presented by: Kyle Sexton, director of member services for the Salem Area Chamber of Commerce
Kyle Sexton is marketing strategist and membership organizations, and director of member services for the Salem Area Chamber of Commerce. Kyle was recognized as the 2007 Chamber Staff Person of the Year for the Western Association of Chamber Executives. In 2008, he created what is now ChamberPeople.com, the largest online social network dedicated to chambers of commerce. He’s the creator of the Chamber SalesEngine, an online membership sales module for chambers of commerce, and Face2Face, the innovative regional business syndicator featured in The Wall Street Journal, Business On Main from MSN, and SmallBiz.com from Smart Money. Kyle is an international speaker on membership development and strategic marketing. More available at kylesexton.com.
