Presenter: Mara Woloshin, M.A., APR, Fellow PRSA, Principal of Woloshin Communications, Inc.
Veteran PR expert Mara Woloshin helped us kick off the new year with insights into team building – and how communication and synergy plays the key role. We left with some great tools to build our own teams!
Simply defined, synergy means that the whole is greater than the sum of its parts. True teamwork is built on trust. Both are critical to creating successful communication strategies and can be created on a regular basis – if we know and practice a few principles, such as valuing and respecting differences, building on strengths, compensating for weaknesses.
Mara led us through insightful exercises and self-assessments to discover your “style” and how you build on the strength of teamwork. We no doubt have a few ‘Aha’ moments and left with an prescription for motivating yourself and others to “become something greater than the sum of your parts.”
About Mara Woloshin
In addition to leading the Woloshin Communications team, Mara Woloshin maintains a diverse client roster. Since 1991, her boutique agency specializes strategic counsel and consulting services as well as training and workshops in new business development, workforce change, integrated market planning, research and nonprofit partnership programs.
Mara is an in-demand speaker and seminar presenter. Her keynote presentation — “Growing Up Goldberg” — is an entertaining look at real-life applications of change in the work place based on the observations of her eccentric family members. Mara has also taught at Oregon universities since 1989; she holds a master’s degree in communications.
Mara is the former North Pacific District Chair, a professional member of the National Speakers Association and the Public Relations Society of America’s Counselors Academy. She is a past president of the Portland Metro Chapter of the Public Relations Society of America and received PRSA’s William Marsh Lifetime Achievement Award in 2003. She was admitted into PRSA’s College of Fellows in 2005. She is the 2009 North Pacific District Chair for PRSA where she will oversee the career and profession development for eight states. Her work in public relations research and planning has received numerous awards.
When Mara isn’t gardening with questionable results, she is busy helping others. She has assisted 25 refugees get their U.S. citizenship. She is also the Universal Accreditation Chair of the Portland chapter of PRSA. Her workbook, “Preparing for APR Success, A Step-by-Step Study Guide” is now available at Woloshin.com and at Amazon.com.