Presenter: Patty Howe of Al’s Garden Center
We learned how Oregon’s premier family-owned and operated garden center has adjusted their marketing efforts in a post-print era and achieved success. Reaching the consumer is very different today than when Al’s began in 1948. How do they do it? Is social media the answer? What online monitoring tools are they using to track public perception of their brand, and even their competition?
Patty is part of Al’s Garden Center’s marketing team. Her responsibilities include: social media (Facebook and Twitter pages,) public relations, planning and scheduling seminars and events, community outreach efforts, and the coordination and implementation of Al’s donations programs. In the past, Patty spent 17 years in television newsrooms as an Assignment Editor in TV stations in Portland including KATU, KGW, KPTV and KHOU in Houston, Texas. Her responsibilities in the newsroom included: daily and long term coverage plans; use of helicopters, live trucks and newsroom crews; and affiliate relations. Patty has a degree in Marketing, and has the unique perspective of someone who has made the leap from the era of radio, print and TV, to the era of online communication.