Time to Pursue Accreditation in Public Relations

Accreditation in Public Relations (APR) Workshop Sessions

Upcoming Classes in SalemDate & Time:

Saturday, February 15 and 22, 2014


VanNatta Public Relations
3340 Commercial Street SE

Salem, OR 97302

Contact & RSVP:

To reserve your spot and for questions regarding the APR Workshop.

Mara Woloshin, MA, APR Fellow PRSA
Chair Accreditation – Oregon Capital Chapter

503-241-3834 (landline)
503-310-4504 (cell)

The PRSA Oregon Capital Chapter is offering Accreditation in Public Relations (APR) training. The workshops will guide participants on how to navigate the accreditation process, and is based on the Universal Accreditation Board Study Guide.

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice. Candidates earn accreditation based on broad knowledge, a strategic perspective and sound professional judgment. The APR is a voluntary certification program for public relations professionals, administered by the Universal Accreditation Board.

  • Find out why APR’s have the knowledge, skills and abilities (KSAs) to make more dollars and enjoy high job satisfaction than their non-accredited peers.
  • Learn the value of APR study in your personal career planning.
  • Make great friends and bond with your peers in free study sessions.
  • Find out why Oregon maintains a 100% PASS rate for Accreditation in Public Relations.
  • Incentives from PRSA National, State and the Salem Capital Chapter cover most of the cost of the APR examination.

Presented by the Oregon PRSA APR Teaching Team

Following are some links about the APR process:

Complete information from PRSA on APR: http://www.prsa.org/Learning/Accreditation
PRSA ComPRehension Blog: http://comprehension.prsa.org/?cat=68
Universal Accreditation Board APR Info: http://www.praccreditation.org/becomeAPR/index.html


What is APR?

APR stands for Accredited in Public Relations, and is the officially recognized way to distinguish yourself among your peers as an expert practitioner in the field.

Once you have earned the accreditation, you may add the initials “APR” to your business card, business signage, or any other place your name appears. This sends a signal to those who see it that you are serious about your work in public relations, that you have achieved a level of distinction in your work, and that you have sworn to uphold the professional and ethical codes of the profession as set by the PRSA and the international APR board.

What is accreditation?

Any full-time public relations practitioner with at least five years experience, who is a member in good standing of PRSA, is eligible to seek accreditation by PRSA. Accreditation is a voluntary certification program for public relations professionals. Accreditation identifies those practitioners who have demonstrated broad knowledge, experience and professional judgment in the field. The program seeks to improve the public relations practice. The designation of APR signifies a high level of professional experience and competence.

How do I become accredited?

PRSA members become accredited by taking an exam. Accreditation examinations, which consist of a daylong written and a one-hour oral exam, are offered in Portland each spring and fall. The cost is $385. PRSA members receive a rebate of $110 upon completion of the computer-based Examination. Please note that examination fees are non-refundable or transferable. There is an additional cost for the recommended study materials. The Oregon Capital Chapter offers a monetary incentive to any member who completes the process.

How do I prepare for the exam?

A recommended preparation course is available online throught national PRSA. Local study sessions are also offered in Oregon from time to time. Why should I become accredited?

Increasingly, public relations job listings are specifying “APR preferred.”

Senior public relations professionals have been outspoken in support of accreditation, saying, “APR is a symbol of professionalism. It demonstrates that individuals have the knowledge, ethics, and experience that set them apart. It also demonstrates that they care about their own profession and that they are dedicated to enhancing their own personal abilities,” says Joe S. Epley, APR, Fellow PRSA, and president of Epley Associates, Charlotte, NC.

What happens if I pass?

Congratulations! You are now accredited. You can use the initials “APR” after your name on your business cards and other materials.

What happens if I fail?

If a candidate fails either the written or the oral portion, he or she may retake that portion of the examination during the next examination cycle. The board provides feedback on request to candidates who fail the written portion of the examination. The local accreditation committee provides feedback on the oral exam.

Is accreditation good for life?

Yes, with fulfillment of maintenance of accreditation requirements. Every three years, professionals accredited after January 1, 1993, must accumulate the required number of points in continuing education, professionalism, or service categories.